Gender Equality Matters 2020: Social norms, attitudes and practices of urban millennials in Indonesia, Philippines and Vietnam

Highlights

• What you see in your social circles matters. The inequality or inequality of others’ attitudes are strongly linked to the equality or inequality of one’s own attitudes. Observations of others’ behaviour are moderately linked to one’s own’s attitudes.
• What you saw growing up matters. Urban millennials who witnessed their parents equally sharing childcare and breadwinning when they were growing up were more likely to practice childcare and breadwinning equality in their own home. For Vietnamese millennials who saw parents practice equality, they were not only more likely to practice equality in their home but also in the way they viewed job segregation and leadership.
• What you see in media matters. Watching progressive media—that is, media where women and men are equally seen taking care of children, doing housework and in leadership roles at work—correlates with more equal behaviour for men and women across all four gender norms in Vietnam and the Philippines and for men in Indonesia on childcare and breadwinning norms.
• If urban millennials in Indonesia, Philippines and Vietnam are going to embrace gender equality, they will need to see others – from their social circles and in the media – embracing gender equality too.

View other SNAP survey reports:

Attitudes to equality: Understanding social norms, perceptions and practices around gender in Indonesia, the Philippines and Vietnam (SNAP 2018)

Gender Equality Matters 2022: Social Norms, Attitudes, and Practices (SNAP) Survey