Campaigns and Communities of Practice
We support locally driven campaigns in Indonesia, the Philippines, and Vietnam that highlight positive examples of gender equality to strengthen public support for women’s economic participation.
Challenges and Approach
Women’s economic empowerment is fundamental to enhancing business competitiveness, building equitable societies and communities and driving inclusive growth. However, progress has been held back by social norms, attitudes and practices that restrict women’s participation in the economy.
Investing in Women supports locally driven campaigns in Indonesia, the Philippines and Vietnam that highlight examples of gender equality to strengthen public support for women’s economic participation.
Recognising the need for local leadership, innovation, and action to address barriers to women’s economic empowerment, Investing in Women is fostering a communities of advocates that will continuously build evidence that supports the broader adoption of progressive attitudes and behaviours.
Campaigns And Communities Of Practice
Advocacy campaigns that IW supported from 2018 to 2019 revealed pockets of change within this demographic of urban millennials. Insights from the campaigns pointed to opportunities to work with urban millennials as early adopters of more positive gender roles and advocates of changes in perceptions of women and men in society.
Learning from this experience, in 2019 IW launched an Influencing Gender Norms Strategy, to increase women’s economic empowerment in Indonesia, the Philippines, and Vietnam by positively shifting gender norms related to workplace gender equality within formal sector workplaces and amongst urban millennials.
By supporting the ideas, creativity and voices of partners to accelerate change, IW aims to increase public awareness on how gender norms limit women’s economic opportunities and encourage widespread yet well-informed conversations to create positive shifts in gender norms.
As at June 2023
Vietnamese Masculinity Study
Gender stereotyping in Philippine and Indonesian Advertising
Social Norms and Women’s Economic Participation
Women’s Time-use and Agency Study
Campaign Social Media Research
3 Literature Reviews