OUR WORK
Campaigns and Communities of Practice
We support locally driven campaigns in Indonesia, the Philippines, and Vietnam that highlight positive examples of gender equality to strengthen public support for women’s economic participation.
Challenges and Approach
Women’s economic empowerment is fundamental to enhancing business competitiveness, building equitable societies and communities and driving inclusive growth. However, achieving lasting progress will require changes in the social norms, attitudes and practices that restrict women’s participation in the economy.
Investing in Women supports locally-led campaigns in Indonesia, the Philippines and Vietnam that highlight positive examples of gender equality to strengthen public support for women’s economic participation.
Recognising the need for local leadership, innovation, and action to address barriers to women’s economic empowerment, Investing in Women is fostering communities of advocates who can support broader adoption of more gender-equal attitudes and behaviours.
Fostering a Community of Gender Equality Advocates
Advocacy campaigns that IW supported from 2018 to 2019 revealed pockets of change within the demographic of urban millennials. Insights from the campaigns pointed to opportunities to work with urban millennials as early adopters of more positive gender roles and advocates of change in perceptions of the economic participation of women and men.
Learning from this experience, in 2019 IW launched an Influencing Gender Norms Strategy, to increase women’s economic empowerment in Indonesia, the Philippines, and Vietnam by positively shifting gender norms related to workplace gender equality within formal sector workplaces and amongst urban millennials.
By supporting the ideas, creativity and voices of partners to accelerate change, IW aims to increase public awareness on how gender norms limit women’s economic opportunities and encourage widespread yet well-informed conversations to create positive shifts in gender norms.
Research and Evidence
As at June 2023
Vietnamese Masculinity Study
Gender stereotyping in Philippine and Indonesian Advertising
Social Norms and Women’s Economic Participation
Women’s Time-use and Agency Study
Campaign Social Media Research
Three (3) Literature Reviews
Campaign Analysis
