OUR WORK
Campaigns and Communities of Practice
Challenges and Approaches
Across the countries in which we work, progress towards gender equality is evident but longstanding gender norms continue to exert a strong influence. There are people whose attitudes lean toward gender equality but many of them feel unable to translate those attitudes into behaviours because they think gender inequality is still more widely practised and endorsed. There are also people who practise genderequal behaviours, but many of them do not advocate for others to behave similarly because they fear being isolated, criticised, or ostracised.
Investing in Women (IW) supports locally led campaigns and Communities of Practice (CoPs) in Indonesia, the Philippines, and Vietnam to catalyse the broader adoption of gender equality in support of women’s economic participation by making more visible the ongoing positive change in people’s attitudes and behaviour.
Fostering a Community of Gender Equality Advocates
Advocacy campaigns that IW supported from 2018 to 2019 revealed pockets of change within the demographic of urban millennials. The ACR featured resource will be changed to the W3 brochure.
Learning from this experience, in 2019 IW launched an Influencing Gender Norms Strategy, to increase women’s economic equality in Indonesia, the Philippines, and Vietnam by positively shifting gender norms related to workplace gender equality within formal sector workplaces and amongst urban millennials.
By supporting the ideas, creativity and voices of partners to accelerate change, IW aims to increase public awareness on how gender norms limit women’s economic opportunities and encourage widespread yet well-informed conversations to create positive shifts in gender norms.
Research and Evidence
As at June 2023
Vietnamese Masculinity Study
Gender stereotyping in Philippine and Indonesian Advertising
Social Norms and Women’s Economic Participation
Women’s Time-use and Agency Study
Campaign Social Media Research
Three (3) Literature Reviews
Campaign Analysis
Featured Resources
Featured Resources
World Economic Forum Global Gender Gap
Investing in Women Brochure
World Economic Forum Global Gender Gap
Featured Resources
Gear up for gender equality in your workplace
Join the growing number of companies that have already benefited from the power of GEARS.
When Women Invest: Investor Profiles from Southeast Asia
Private Sector’s Guide to Advancing Women’s Economic Equality: Strategies from the Trabaho Para sa Bayan Plan
Our Trusted Partners
