Why companies should promote gender-positive advertising

Why companies should promote gender-positive advertising

The year has barely started and a popular consumer brand for men has already launched what could arguably be the most controversial and talked about ad campaign for 2019. “The Best Men Can Be” campaign aims not only to refresh the brand’s 30-year old tagline (“The...
Why companies should promote gender-positive advertising

Engaging workers on the Vietnam Labour Code reform

Investing in Women partners in Vietnam are set to roll out a social media campaign that aims to increase public support for promoting gender equality in the Labour Code reform using real-life stories of how workers benefit when women and men get equal treatment and...
Why companies should promote gender-positive advertising

The economic and social benefits of gender-equal homes

It is impossible to talk about women’s economic empowerment or gender equality in the workplace without also talking about how responsibilities are shared at home. Investing in Women’s survey of urban millennials in the Philippines, Vietnam, and Indonesia found that...
Why companies should promote gender-positive advertising

Where are the women business leaders in Vietnam?

The face of business leadership in Vietnam is overwhelmingly male, with only one woman for every four men reaching senior management positions. Women are not the problem. According to recent data from Vietnam’s General Statistics Office and the IMF, female...