Case Study: Promoting Women’s Leadership at Tira Austenite Indonesia
Summary
Tira Austenite, an Indonesia-based company in the steel and gas industry, has taken significant strides to address gender imbalances within its workforce, particularly in managerial positions. As a member of the Indonesia Business Coalition for Women Empowerment (IBCWE), the company nearly doubled the number of women in management from 2017 to 2019. The strategic shift began when Tira Austenite capitalised on the retirement of senior male staff to promote qualified women within their ranks. This initiative was part of a broader ‘Pledge for Parity’ commitment, which also included becoming EDGE certified to further its commitment to gender equality. The certification process led to revised human resources policies, aimed at enhancing fairness in recruitment, promotion, and pay. Additionally, Tira Austenite has implemented training programs to develop leadership and other soft skills among its female staff. The company’s efforts have not only increased the representation of women in leadership roles but also improved overall staff awareness of gender issues and enhanced the company’s performance.
Highlights
- Tira Austenite increased the representation of women in managerial roles from 11% to 25% within two years, showcasing a proactive approach to gender equality.
- The company implemented revised HR policies, including gender-neutral recruitment and targeted leadership training, to support women’s advancement.
- Gender-disaggregated data is used to monitor performance and support the case for gender equality, indicating that women leaders perform on par with or better than their male counterparts.
- Tira Austenite’s commitment to gender equality is reinforced through ongoing training and development opportunities that emphasize soft skills and leadership for women in STEM fields.
- The successful integration of gender equality initiatives at Tira Austenite has led to higher sales performance in branches led by women, demonstrating the business benefits of a diverse leadership team.
