Gender Norms and Change: Resources to Support Campaign Interventions to Shift Gender Norms

This report provides a comprehensive overview of evidence on recent program interventions aimed at shifting gender norms. It synthesises findings from literature reviews, annotated bibliographies, and searches of academic and non-academic databases. It covers social norms change, strategies, and lessons learned, monitoring and evaluating gender norms, and social marketing and advertising approaches. Key recommendations include adopting an integrated system-wide approach, utilising creative communication channels, engaging men and boys in gender equality campaigns, and changing institutional norms. The report emphasises the importance of a multi-level approach to achieve sustainable and impactful gender norms change.