DAVAO CITY, 17 September 2018 – Davaoeños registered their support for the nationwide call for gender equality at the Davao City Hall on September 17, during the regional run of #inFAIRness, a campaign that seeks to normalize the role of men at home and encourage women’s economic empowerment.
Local government, advocacy group and civil society leaders joined the latest regional roadshow for the campaign supported by Investing in Women, an initiative of the Australian Government. The Australian Embassy was represented by Political and Public Affairs Counselor Clare Duffield.
The #inFAIRness campaign was first launched at the Senate of the Philippines in August, introduced by Senator Grace Poe, chair of the Committee on Public Information and Mass Media, as its national host. This was followed by a regional launch in Cebu City on September 12.
The campaign comes amid a backdrop of guarded optimism for gender equality in the Philippines, brought about by its recent slip to 10th place last year from 7th place previously in a global ranking of countries in terms of gender equality.
Although the Philippines retained the top spot in Asia in the World Economic Forum’s Global Gender Gap Report 2017, the rankings noted widening gaps in the country’s economic participation and opportunity indicators.
“Society has always placed women in convenient boxes, but we are so much more than this, especially now that women have the potential to be a transformative force in society,” Poe said at the National launch also attended by Senate President Vicente Sotto III and Senator Risa Hontiveros.
Cebu City Councilor Sisinio Andales echoed her statements during the Cebu Regional Launch, saying, “We believe the genuine parity of opportunities among individuals regardless of gender is a must to create sustainable, progressive, and resilient communities.”
SPARK! Philippines Executive Director Mikaela Teves, for her part, highlighted the need to break stereotypes and challenge assumptions for gender equality. “We are working on promoting shared tasks at home and recognizing the importance of women’s economic role,” she said.
The #inFAIRness campaign will employ both traditional and digital approaches to drive public awareness around the gender equality agenda.
In partnership with the Department of Transportation and the Davao City Government, stickers bearing messages of gender equality will be posted in public utility vehicles throughout Davao.
This will be accompanied by a social media campaign, all in the hope of encouraging Davaoeños to “take up the advocacy and become part of a nationwide community that believes in a fair and equal Philippines,” Mr. Click President Romeo Sustiguer, Jr. said.
Following the launch in Davao, the campaign will focus on engaging partners and relevant stakeholders to continue promoting the message of gender equality.
Activities will include conducting gender and advocacy trainings for marketing and advertising practitioners, as well as reaching out to business executives to take up the cause of championing gender equality in their respective workplaces.
To learn more about the movement, follow #inFAIRness on social media:
For more information, please contact:
Romeo Sustiguer Jr.