Stories of women-owned enterprises: Tòhe (Vietnam)
Summary
The case study demonstrates how Vietnam-based women-led social enterprise, Tòhe helps drive social change and contribute to gender equality through its innovative business model.
Tòhe engages disadvantaged children in creative learning experiences while addressing gender equality and economic growth. The enterprise’s innovative model converts children’s artworks into commercial products, with proceeds supporting art programs and scholarships for children. This approach not only fosters children’s creative skills but also provides a sustainable business model that contributes to the local economy.
This report highlights Tòhe’s significant impact as a women-led initiative, aligning with Investing in Women’s objectives to enhance women’s economic participation and leadership in Southeast Asia.
This case study is published by the Sydney Southeast Asia Centre at The University of Sydney, commissioned by Investing in Women
Highlights
- Tòhe, led by CEO Ngân Pham, has created a sustainable business model that supports disadvantaged children through art while promoting women’s leadership in the creative economy.
- Tòhe operates ‘playgrounds’ in over 20 locations in Vietnam, providing art-based programs that nurture creativity and help disadvantaged children express themselves.
- Tòhe’s innovative approach to transforming children’s art into commercial products serves as a model for social enterprises globally, demonstrating the economic and social value of creative industries.
- The brief underscores the social impact of Tòhe’s work, demonstrating how women-led enterprises can drive social change and contribute to gender equality through innovative business models.
- Challenges in profitability and growth underscore the need for strategic support and investment in women-led businesses to ensure long-term sustainability and impact.
