Summary
This report delves into the perceptions and attitudes of men in Vietnam regarding masculinity and gender roles. The study aims to understand how traditional gender norms influence men’s behavior and attitudes towards women and gender equality. Covering urban and rural areas in Vietnam, the research employs qualitative methodologies, including focus group discussions and in-depth interviews with men from diverse backgrounds. The findings reveal that while traditional views on masculinity persist, there is a growing awareness and acceptance of gender equality among younger men and urban populations. The report provides actionable recommendations for policymakers, educators, and community leaders to promote positive masculinity and support gender equality initiatives.
This report was originally published on the ISDS website.
Contents
- Contemporary Viet Nam
- The need of studying men and masculinities in a Globalising Viet Nam
- Studies on men and masculinities
- Theoretical background
- Research methodology and findings
- Socio-demographic profile of studied men
- Gender socialization
- Being a man in Viet Nam – reflection of masculinity
- Internalised gender norms and stereotypes
- Men’s perceptions of women and gender equality
- Factors influencing gender norms
Highlights
- Traditional views on masculinity, such as the expectation for men to be breadwinners and authoritative figures, remain strong in rural areas.
- Younger men and urban populations show increasing acceptance of gender equality, indicating a positive shift in attitudes.
- Education and media play a significant role in shaping men’s perceptions of masculinity, with positive portrayals contributing to changing norms.
- Despite progress, barriers such as peer pressure and societal expectations hinder the widespread adoption of positive masculinity.
- The report emphasises the need for targeted interventions, including educational programs and community campaigns, to promote gender equality and positive masculinity.

Published by: Institute for Social Development Studies, Investing in Women
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