Sustaining an inclusive culture for women at DDB Group Philippines
Summary
The case study reflects on the experience of DDB Group Philippines, a major integrated marketing communications and services groups in the Philippines, in improving and sustaining a gender-inclusive work environment through the company’s partnership with the Philippine Business Coalition for Women Empowerment (PBCWE).
The case study jumps off from the results of the Gender Equality Assessment Results and Strategies (GEARS). It draws on quantitative and qualitative data as well as primary research, which include in-depth interviews and small-group discussions with staff from DDB and PBCWE. It outlines the engagement and technical support that PBCWE has provided to DDB in conducting data-driven assessments, improving policies and processes, and developing action plans on workplace gender equality. It also studies the impacts of the PBCWE-DDB partnership on improving DDB’s workplace gender equality and analyses and the key drivers of change.
The case study offers valuable lessons for companies looking to ensure equality amongst all employees regardless of gender and create a positive work environment with increased diversity.
This case study was originally published on the PBCWE website.
Highlights
- The GEARS assessment on workplace gender equality that PBCWE conducted for DDB helped the company assess areas to improve and develop a comprehensive action plan. DDB’s engagement with PBCWE and GEARS has s (i) increased staff awareness of why WGE and inclusion matter; (ii) reinforced its policies and values; (iii) encouraged its clients to take action on WGE; and (iv) further enhanced its reputation.
- Important drivers that contributed to DDB’s change process include: commitment at the leadership level, a conducive company culture, development of gender equality HR policies and procedures as well as gender equality strategy, realiable data and assessment tools, as well as communications and transparency.
- As an industry leader, DDB’s engagement on workplace gender equality with PBCWE has helped them see opportunities to instigate industry
