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WISE —the Women’s Initiative for Startups and Entrepreneurship—is a non-profit organisation with a mission to support women to start and grow their business, promote women empowerment and gender equality as well as advance social progress. It offers business development support and connect women with resources and opportunities.

In partnership with IW, WISE will engage a collective of scholars, artists and urban millennial women and men who will analyse and reinvent gender portrayals in cultural symbols and everyday messages in Vietnam. They will promote women’s economic role by showing that women can be strong, and men’s role at home by highlighting that men can be warm.

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Download the brochure on Influencing Gender Norms Campaigns

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