CARE is a humanitarian organisation fighting global poverty and providing lifesaving assistance in emergencies. It places special focus on working alongside poor girls and women who, equipped with the proper resources, CARE believes have the power to help lift whole families and entire communities out of poverty.
In 2018 – 2019, CARE in Vietnam, together with Oxfam Vietnam, led #8TiengTronVen or #8HoursOfFulfilment, an IW-funded campaign to strengthen public support for the gender equality provisions in Vietnam’s revised labour code.
With IW support, CARE in 2019 carried out research that investigated the gendered social norms affecting women’s economic participation related to recruitment and promotion in Vietnam, using CARE International’s Social Norms Analysis Plot Framework.
CARE’s campaign will promote the concept of “a house with many pillars,” addressing the perception that men are pillars of the home as main income earners and that women primarily perform the caring roles. They will target urban millennials through a multimedia campaign and engage the advertising industry on the gender-equal portrayals.