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Berakar Komunikasi is an independent creative agency with a track record for creativity and impact. In 2019, they implemented the #TanamkanKepercayaan (Building Trust) campaign aimed at prompting Indonesian women and men to introspect their unconscious bias about women who work outside the home. The campaign was launched using Investing in Women channels and focused on a video documenting a social experiment that reveals gender bias. For more information:

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