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Aliansi Laki-Laki Baru, a ‘new male’ alliance focused on promoting and championing gender equality values and building a new paradigm about being male, and one of its founding organisational members foundation Yayasan Pulih, are working to shift mindsets to on more equitable sharing of roles at home and in public. In 2018-2019, through the #KitaMulaiSekarang (We Start Now) campaign, they advocated among young women and men between the ages of 15 and 21 using digital channels, campus roadshows, and a broad range of influencers.

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