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Aliansi Laki-Laki Baru, a ‘new male’ alliance focused on promoting and championing gender equality values and building a new paradigm about being male, is joining forces with foundation Yayasan Pulih to shift mindsets to more equitable sharing of roles at home and in public. They will target 600,000 young males and females between the ages of 15 and 21 using digital and non-digital platforms, with a nationwide social media campaign using male role models, creation of a YouTube series, info-graphics and traditional media, and working with schools and influencers.

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