Women’s economic empowerment is fundamental to enhancing business competitiveness, building equitable societies and communities and driving inclusive growth. However, progress has been held back by social norms, attitudes and practices that restrict women’s participation in the economy.
Through the Influencing Gender Norms Strategy, Investing in Women aims to positively shift gender norms that inhibit women’s economic participation as employees and as entrepreneurs, particularly normalising women’s role in the economy and promoting men’s role at home.
Investing in Women is working in Indonesia, the Philippines and Vietnam, with local partners to experiment learn and build on approaches that show evidence of success for shifting gender norms to expand women’s economic opportunities.
Commencing in 2020, Investing in Women is working initially with nine Influencing Gender Norms Partners to implement a range of mutually reinforcing campaigns with timeframes from one to three years.