Knowledge Hub

Investing in Women holds a thought-leadership responsibility to contribute to advance knowledge building to strengthen the business case of women’s economic empowerment and gender equality.

Search the The Business of Social Norms

FEATURED RESOURCE

Report: COVID-19 and Women’s Economic Participation

This report provides analysis around the impacts of COVID-19, previous pandemics and recessions on the economic position of women.

FEATURED RESOURCE

Attitudes to equality: Understanding social norms, perceptions and practices around gender in Indonesia, the Philippines and Vietnam

This report summarises the findings from the the Social Norms, Attitudes and Practices Survey (SNAPS) on women’s and men’s roles at work and at home in Indonesia, the Philippines and Vietnam.

FEATURED RESOURCE

Investing in Women Case Study Series: Root Capital

This case study provides an overview, progress to date and key learnings of IW’s partnership with Root Capital.

FEATURED RESOURCE

Video: What is Women’s Economic Empowerment?

Watch this video to learn what Women’s Economic Empowerment is about.

FEATURED RESOURCE

Investing in Women Monitoring, Evaluation and Learning from Phase 1

This fact sheet provides a snapshot of MEL findings across the four program components in Phase 1 of Investing in Women.

Knowledge Hub

Investing in Women holds a thought-leadership responsibility to contribute to advance knowledge building to strengthen the business case of women’s economic empowerment and gender equality.

Search the Knowledge Hub

Gender stereotypes

The Business of Social Norms

YEAR PUBLISHED: 2021

This document provide guidance on what companies can do to shift social norms and challenge stereotypes in the workplace. Measures that have been ...

The Diversity Study 2020

YEAR PUBLISHED: 2020

This report provides insight into the frustrations many in the media and marketing industries face around gender, race and mental health. With the ...

Engendering Hate: The contours of state-aligned gendered disinformation online

YEAR PUBLISHED: 2020

This report outlines a new framework for understanding how disinformation is being used online to exclude women from public life, in the first ...

The COVID-19 Outbreak and Gender: Key Advocacy Points from Asia and the Paciﬁc

YEAR PUBLISHED: 2020

Prepared by the Gender in Humanitarian Action Working Group, this document outlines emerging gender impacts in Asia and the Pacific amidst COVID-19, as ...

Gender Representation in Philippine Advertising

YEAR PUBLISHED: 2020

This study seeks to present a localised analysis of advertisements for gendered portrayals. The researchers intended to document the portrayals of all genders ...

COVID-19: Promoting positive gender roles in marketing and advertising

YEAR PUBLISHED: 2020

Produced by UN Women, this document provides considerations for businesses and companies, to help them create gender-balanced, socially beneficial marketing and promotional materials ...

The gendered dimensions of COVID-19

YEAR PUBLISHED: 2020

The COVID-19 pandemic has affected not only the physical health, but also the well-being and economic resilience, of women. Incidents of domestic violence ...

SNAPSheet: Social Norms, Attitudes and Practices in Indonesia

YEAR PUBLISHED: 2019

This factsheet presents notable findings for Indonesia based on a Social Norms, Attitudes and Practices Survey (SNAPS) conducted by Investing in Women.

SNAPSheet: Social Norms, Attitudes and Practices in Vietnam

YEAR PUBLISHED: 2019

This factsheet presents notable findings for Vietnam based on a Social Norms, Attitudes and Practices Survey (SNAPS) conducted by Investing in Women.

Diversity and Inclusion Report: Gender in YouTube Advertising

YEAR PUBLISHED: 2019

Google, in partnership with the Geena Davis Institute on Gender in Media (GDIGM), released a report that presents an analysis of gender and ...

Shifting millennial gender norms: Indonesia, Vietnam and the Philippines

YEAR PUBLISHED: 2019

Despite persistent gender inequalities in all three countries, Investing in Women’s survey data reveals that within this demographic there are many positive ...

Women in the Philippine C-Suite

YEAR PUBLISHED: 2019

This report explains the 4 key interplaying factors – individual, family, corporation culture and societal pressures – that puts a pressure to the rise of women ...

AdReaction: Getting Gender Right

YEAR PUBLISHED: 2019

This report delivers new insights into the role of gender in brand strategy, creative response and media targeting, and includes analysis of consumer ...