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Investing in Women holds a thought-leadership responsibility to contribute to advance knowledge building to strengthen the business case of women’s economic empowerment and gender equality.

Search the The Business of Social Norms

Knowledge Hub

Investing in Women holds a thought-leadership responsibility to contribute to advance knowledge building to strengthen the business case of women’s economic empowerment and gender equality.

Search the Knowledge Hub
Gender stereotypes

The Business of Social Norms

YEAR PUBLISHED: 2021

This document provide guidance on what companies can do to shift social norms and challenge stereotypes in the workplace. Measures that have been ...

The Diversity Study 2020

YEAR PUBLISHED: 2020

This report provides insight into the frustrations many in the media and marketing industries face around gender, race and mental health. With the ...

Engendering Hate: The contours of state-aligned gendered disinformation online

YEAR PUBLISHED: 2020

This report outlines a new framework for understanding how disinformation is being used online to exclude women from public life, in the first ...

The COVID-19 Outbreak and Gender: Key Advocacy Points from Asia and the Pacific

YEAR PUBLISHED: 2020

Prepared by the Gender in Humanitarian Action Working Group, this document outlines emerging gender impacts in Asia and the Pacific amidst COVID-19, as ...

Gender Representation in Philippine Advertising

YEAR PUBLISHED: 2020

This study seeks to present a localised analysis of advertisements for gendered portrayals. The researchers intended to document the portrayals of all genders ...

COVID-19: Promoting positive gender roles in marketing and advertising

YEAR PUBLISHED: 2020

Produced by UN Women, this document provides considerations for businesses and companies, to help them create gender-balanced, socially beneficial marketing and promotional materials ...

The gendered dimensions of COVID-19

YEAR PUBLISHED: 2020

The COVID-19 pandemic has affected not only the physical health, but also the well-being and economic resilience, of women. Incidents of domestic violence ...

SNAPSheet: Social Norms, Attitudes and Practices in Indonesia

YEAR PUBLISHED: 2019

This factsheet presents notable findings for Indonesia based on a Social Norms, Attitudes and Practices Survey (SNAPS) conducted by Investing in Women.

SNAPSheet: Social Norms, Attitudes and Practices in Vietnam

YEAR PUBLISHED: 2019

This factsheet presents notable findings for Vietnam based on a Social Norms, Attitudes and Practices Survey (SNAPS) conducted by Investing in Women.

Diversity and Inclusion Report: Gender in YouTube Advertising

YEAR PUBLISHED: 2019

Google, in partnership with the Geena Davis Institute on Gender in Media (GDIGM), released a report that presents an analysis of gender and ...

Shifting millennial gender norms: Indonesia, Vietnam and the Philippines

YEAR PUBLISHED: 2019

Despite persistent gender inequalities in all three countries, Investing in Women’s  survey data reveals that within this demographic there are many positive ...

Women in the Philippine C-Suite

YEAR PUBLISHED: 2019

This report explains the 4 key interplaying factors – individual, family, corporation culture and societal pressures – that puts a pressure to the rise of women ...

AdReaction: Getting Gender Right

YEAR PUBLISHED: 2019

This report delivers new insights into the role of gender in brand strategy, creative response and media targeting, and includes analysis of consumer ...

Women, Work and Care (Indonesia)

YEAR PUBLISHED: 2018

This report summarises the current situation of women in Indonesia and discusses how family responsibilities are holding women back in the workplace.

Care work and care jobs for the future of decent work

YEAR PUBLISHED: 2018

This report takes a comprehensive look at unpaid and paid care work and its relationship with the changing world of work. A key ...

Care work and care jobs for the future of decent work: Key findings in Asia and the Pacific

YEAR PUBLISHED: 2018

This report takes a comprehensive look at unpaid and paid care work in Asia and the Pacific and its relationship with the changing ...

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