Diego and Theresa Buenaflor – The Hustle Behind Ellana Cosmetics

Home Knowledge Hub Diego and Theresa Buenaflor – The Hustle Behind Ellana Cosmetics

Search the Knowledge Hub

Diego and Theresa Buenaflor – The Hustle Behind Ellana Cosmetics

YEAR PUBLISHED: 2020

COUNTRY: The Philippines

RESOURCE TYPE: Podcast

AREAS OF WORK: Impact Investing

KEYWORDS: Impact Investing Women-led business Investing in women women's SMEs

Listen to the podcast

(Audio clip, 65 mins)

Diego and Theresa Buenaflor – The Hustle Behind Ellana Cosmetics

In March 2019, SEAF (Small Enterprise Assistance Funds) –a partner of Investment in Women— announced that it has made its first investment in the Philippines. The SEAF Women’s Opportunity Fund invested in Filipino cosmetics brand, Ellana Cosmetics.

SEAF was “impressed by Ellana’s distinctive hiring policies and training programs and foresee it as a great role model for women’s economic empowerment in the retail sector in the Philippines. This strongly aligns with SEAF’s mission to pursue gender equality to deliver on its mission of ‘Improving Lives and Communities through Entrepreneur-Focused Investment.’”

In this podcast, Theresa and Diego Buenaflor share the story of how they lifted Ellana Cosmetics from its humble beginnings and transformed it into one of the leading homegrown cosmetics brands in the Philippines.

Listen to the podcast:

This podcast originally appeared on Spotify.

to top