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2020 Philippine Startup Survey



The Philippines


Impact Investing

startups investments

2020 Philippine Startup Survey

2020 Philippine Startup Survey

For a startup ecosystem to be successful, founders, management, employees, investors and the government must be actively supportive. It is also necessary for these stakeholders to have a thorough understanding of their milestones, achievements and areas for growth. As a follow-up to the 2017 Startup Survey, this report presents data, insights and stories gathered through a survey of 111 startup founders and 31 investors in the Philippines, conducted by PwC.


  • Startup investors are confident about the growth prospects of the Philippine startups. According to the investors, financial technology (Fintech), e-commerce, and medical and healthcare technology are the top sectors that will be successful in the Philippines.
  • Top considerations of investors for startups are the founding members, business model, and scalability.
  • The Philippine startup ecosystem ranks 54th out of 100 countries globally.
  • Around 15% of the startup ecosystem in the Philippines fall under Fintech.
  • Founders are more concerned with market readiness and talent acquisition, which are critical to creating sustainable businesses.
  • Aside from viability, most investors now focus on the profitability and sustainability of startups.



  • Foreword
  • About the survey
  • Milestones
  • Scale up
  • M&A Deals
  • Empower startups
  • The Philippine startup ecosystem
  • Research methodology and contacts
  • References
  • Acknowledgements


This report was originally published on the PwC website.




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